Statista shows that approximately 11 million households will scan a QR Code in 2020. Due to the Covid-19 pandemic, people are moving from tangible to intangible things for their safety. As a result, digital businesses are in demand because there are no physical interactions. But you might be wondering what is a QR code used for? It helps you to keep in touch with your customers and market your product.
How do you use QR codes?
QR codes can be used anywhere from the motor vehicle industry to warehouses, but the question is, how do you utilize them in your brand or business?
One simple way is in your brand’s advertisement, your business cards!
Let your customers know more about your business with a single scan on their phones. All you need to do is use marketing QR codes in your digital business card and include as many details as you can about your product.
As a result, your target audience will get detailed information such as your email address, phone number, and location other than just a standard name. Besides, a QR code for advertising stores much more data compared to the traditional barcodes and adds links to your website and social media accounts.
Secondly, In your inventory.
Keeping track of all your inventories is key to your business success. It helps you to record all the transactions you have carried out. With QR codes, you can achieve effective inventory management because it is easy to track more than just the name and price of a product. As a brand or business owner, you can know the serial numbers, dates, and lots of your sold or sourced products.
Thirdly, In print advertisements
Print advertising has become a concern to the environment. However, you can help to reduce land and air pollution by using QR codes in your product promotions. Just get a few printed pages and indicate a few offers, then include a QR code URL to link your customers with the rest of the information. This will be safe for the environment and allow you to track the traffic that came to that page.
QR-code Marketing Ideas for Business
Example 1- Quick app download
Personalized customer service is one of the best things your clients can enjoy in your business. Therefore, have an app that can facilitate you to provide excellent services to them. Besides, help your clients get your app quickly by placing a QR code on your billboard, business card, or email signature.
Angry Birds and Instagram use QR codes to get their customers to download their apps and establish their brand.
Example 2- Send a message
To keep in touch with your customers, you will send them texts and from time to time. QR codes help you send messages to your targeted audience without character limitation, making you provide all the necessary details. Besides, your clients can access this message 24/7 because messages sent through QR codes stay out of their inbox.
One of the QR code use examples in sending texts for brand visibility is doing social media campaigns. Send your clients messages with your Facebook, Twitter, and Instagram handle.
Example 3- Provide direction
Maybe your business is located in an interior place where your customers cannot easily access you. But with location QR codes, they can get a guide of your exact location. All you need to do is provide them with the QR code, and once they scan it with their smartphone, they will find you without a fuss.
Use Google Maps QR code- it allows you to find your business location and create a QR code.
Example 4- Passing your contact information
This is a marketing strategy that helps increase your sales like never before. Get an avCard QR code on your marketing materials for customers to get your email address, phone number or be redirected to your contact page on your site. As a result, they will add you to their contact list or CRM, which gives your brand a breakthrough in the market. In case they need your product, they will contact you because they have your details.
Example 5- Reveals deals and offers
You will be giving your customers hot deals and crazy offers to promote your brand from time to time. With the help of a QR code for marketing, you can deliver promotional information such as offers to your customers.
One of the best QR code use examples, in this case, is when Christmas is around the corner. If you have a travel company, create QR codes with offers to promote your different destinations.
Example 6- Direct visitors to your site
Getting more traffic and conversions to your website has been made simple with QR codes. You just need to create QR codes that direct your visitors to your website directly. On the other hand, if you sell products on behalf of a company, a QR code for affiliate marketing that directs a visitor to the products page will earn you a higher commission.
Example 7- Get product reviews
About 90% of buyers go through online reviews before they make their buying decision. Therefore, product reviews are crucial to your business growth. Let your customers review you through the QR codes campaign. It is a way of using a QR code in advertising your business and building your brand’s loyalty for present and future sales.
Example 8- Share detailed product information
Placing all the information about your product on a piece of paper can be tricky sometimes. But with QR codes, you can reveal as many details as you can about your brand. Some of the QR code examples in providing product information are videos and packaging. Place a QR code on your packaging for your customers to scan and get detailed information on using and caring for the product they have purchased.
Example 9- Converting a new customer to a regular one
It is possible to turn a new customer into a regular buyer with QR codes in marketing. For example, add a QR code in your packaging for a new customer to scan and reorder the same product from your store. Besides, you can make the process more enjoyable by combining your geolocation with QR codes to allow the visitor to get different information based on their location.
Example 10- Taking customer experience to another level
People are used to human guides when they visit parks, museums, and libraries. But guess what you? You can take your customers’ experience to the next level with QR codes and make a difference in your business. Create codes for customers to scan and navigate through your facility. Let them have a new experience as they appreciate the artwork in silence.
